Elevating Lead Generation for a Specialised Company

With a heritage stretching back over half a century, Remedial Building Services has firmly established itself as a pioneering force in the realm of building remediation, specialist coatings, and fire upgrades. Despite boasting a network of offices across the Eastern coast of Australia and an impressive portfolio of thousands of successful projects, the company refused to rest on its laurels. Instead, they entrusted us with the task of meticulously crafting their digital presence, with the goal of further propelling their brand’s growth.

The Project Brief

Our partnership with Remedial Building Services has been a source of pride for several years. Our collaborative efforts have encompassed everything from revamping their website to crafting marketing materials, generating compelling copy, and providing invaluable assistance during events. We’ve effectively served as an extension of their marketing team.

In 2020, we successfully concluded a website revitalisation project and collectively shifted our focus towards a paramount goal: generating more substantial leads. This strategic endeavour was aimed at not only solidifying the brand’s eminent position but also expanding its market share.

The Implementation Journey

Remedial Building Services offers a comprehensive array of services, primarily categorised under the umbrella of building remediation. Their service portfolio encompasses concrete repair, flooring solutions, cladding replacement, and even heritage works, representing a diverse range of messaging opportunities.

Our pivotal insight has been recognising a notable gap in the market regarding the comprehension of these extensive services. We proposed to Remedial’s team the concept of assuming a thought leadership position and delivering content that not only offers easy digestibility but also adds substantial value to the reader.

Together, we’ve collaborated to craft content and website journeys that captivate the reader, leaving them with the conviction that Remedial stands as the optimal choice for their specific requirements.

Our data-driven approach to marketing has been proven time and time again with Remedial. We have successfully shown the more engaged a site visitor is, the more they complete defined goals. This has then fed into our PPC campaign strategy, allowing us to continually deliver exceptional search results.

The Results

As of October 2023, the outcomes of our collaboration have been nothing short of remarkable for our client.

  1. We have delivered over 35,000 site visitors, with over 62% coming from SEO alone.
  2. Bounce rates compared to 2020 have reduced by 50%
  3. PPC Conversion is trending at just under 7% for all campaigns, well above the recognised average of 3.75%.

WHAT THE CLIENT HAD TO SAY

“Our journey with Three Piece Marketing spans several years, and we’ve consistently been enthralled by their proactive approach. They have diligently curtailed our acquisition costs and vastly expanded our presence in an intensely competitive arena. We’ve confidently recommended them before and would readily do so again.”

In summation, our affiliation with Remedial Building Services has yielded substantial augmentations in their online presence, lead generation, and cost-efficiency, validating their role as undisputed leaders in an exceptionally competitive industry.

– Jeff, Director