Jason Rubin

Transforming Reputation

In 2022, The Law Offices of Jason R. Rubin approached Trust Relations with a challenge: to breathe new life into their online presence and reputation. This Florida-based legal firm, specialising in real estate and estate matters, aspired to not just enhance but revolutionise their brand recognition and digital footprint. As a PR firm, Trust Relations needed help, so they called us in to deliver the digital and SEO components.

Strategic Breakdown

The Law Offices of Jason R Rubin faced a challenge in their online presence and search-related results, making it difficult for the firm to attract new clients or provide existing ones with relevant information. Our mission was unequivocal: to catapult their profile to new heights, and forge a magnetic presence that beckoned clients and prospects alike.

Engaging Our Audience

Our efforts yielded a spectacular transformation in online presence and search visibility. We meticulously crafted and launched an information rich website, delivering an unparalleled user experience, where content was elegantly segmented into three distinctive categories.

The User-Centric Front-end

The client unveiled their brand-new website in April 2023, with the dual objective of fortifying their name’s reputation and achieving stellar organic search performance.
We worked with the client to capture their tone of voice and their brand identity and then developed wireframes that showcased how we would present this on a site. Our goal was to develop a site that demonstrated their thought leadership, break down the services offered and share information with an audience who may need assistance.

The site we developed demystifies the legal world and makes it easy for a user to find what they need, whether through the intuitive menu or through the site journey-paths we implemented.

Charting the Search Odyssey

We conveyed to the client that amplifying their company’s profile was an odyssey, not a mere sprint. Together, we etched out their primary objectives, unfurling a roadmap for execution. The fruits of our keyword research were strategically infused into the very fabric of the website, both in its body and meta elements.
Plans for off-site search optimisation took shape as well, carefully calibrated and folded into a manageable 6-month plan. This approach not only allowed the client to gauge their progress but also seamlessly integrated with their broader marketing endeavours.