5 Proven Tactics to Boost Content Visibility and Engagement

Have you poured your heart and soul into creating amazing content, only to see it languish on the internet?

You’re not alone. 2023 study by Semrush built on Siege Media’s research found that 54% of marketers are struggling to get their content seen by the right audience without significant financial investment. Interestingly, Siege Media’s show that businesses spending over $2,000 on a single piece of content are more likely to see success in their marketing efforts.

But what if you could transform your content into a powerful tool that attracts new leads, engages your target market, and establishes you as an industry leader without spending heaps of $$$?

We don’t necessarily have a magic formula for you, but we’ve learned a few things and wanted to give you a few different platforms and approaches to consider which may help you get more eyes on your content.

#1 Build a Loyal Community

Targeted Email Subscription

Utilise email marketing platforms like Mailchimp and Constant Contact offer valuable content upgrades, exclusive resources, or early access to new content in exchange for email sign-ups.

Engaging Social Media Channels

Identify the platforms your target audience frequents most (e.g., LinkedIn, Twitter, Instagram). Consistently post high-quality content tailored to each platform’s format and audience preferences. Drive people to sign up for your newsletters for more detailed updates.

Professional Platforms

Use platforms like LinkedIn to connect with industry professionals and potential clients. Share insightful articles, participate in relevant discussions, and establish yourself as a thought leader in your field.

#2 Expand Your Reach

Community Outreach

Discover online communities relevant to your niche, such as forums, Facebook groups, or industry-specific subreddits. Engage in discussions, provide valuable insights, and strategically share your content while adhering to community guidelines.

Strategic Guest Posting

Partner with complementary websites or blogs in your industry for guest posting opportunities. This allows you to reach a new audience while building backlinks that improve your website’s search engine ranking. Backlinko offers valuable resources on building backlinks and guest posting strategies.

#3 Target the Right Audience with Paid Promotion

Search Engine Advertising (SEA)

Also Known as Search engine Marketing (SEM) you can utilise platforms like Google Ads and Microsoft Advertising to create targeted pay-per-click (PPC) campaigns that display your content when users search for relevant keywords. This can be a critical component of a successful advertising and marketing strategy.

Social Media Advertising

Use social media advertising platforms like Facebook Ads or LinkedIn ads to target specific demographics and interests with your content promotions.

SEO (Search Engine Optimisation)

Optimise your content with relevant keywords and create high-quality pieces that attract backlinks and improve search engine rankings.

#4 Effective Online Content Promotion Strategies

Social Media Marketing

Engage your audience on various platforms with captivating posts that spark conversation and content sharing.

Email Marketing

Nurture leads with valuable content delivered directly to your target audience’s inbox. Craft compelling email campaigns that entice them to learn more.

Influencer Marketing

Partner with industry influencers to share your content with their audience, significantly increasing your reach.

Content Syndication

Expand your audience by sharing your content on established platforms that cater to your target demographic.

Strategic Partnerships

Exchange promotions or features with complementary brands to tap into new audiences.

#5 Reach Out to New Audiences, Beyond the Basics

Influencer Outreach

Build relationships with influencers to get your content in front of a broader audience.

Repurposing Content

Republish your content on platforms like Medium to reach new readers.

Transforming Content Formats

Convert written content into video or podcast episodes to cater to diverse preferences.

Targeted Paid Promotion

Utilise paid advertising platforms to reach specific demographics and drive significant traffic.

Your creativity, dedication, and strategic approach to content promotion are the keys to standing out. Keep exploring new avenues, innovate your tactics, and remember, you’re not alone in this journey. We’re here to help you elevate your content strategy and ensure your voice resonates across the digital world. Reach out to us today and discover how we can help you achieve your content marketing goals.