Our Digital Marketing Approach Is Different
The status quo is boring. So, we’re challenging the existing view of what an agency should be and how it should work with your business.
We are a Sydney-based digital agency with national clients, built on the belief that great ideas have the power to change businesses. But great ideas alone aren’t enough. Our approach is about turning insight into impact by understanding where your business is, identifying where the opportunity lies, developing the right strategy, and bringing together the expertise needed to make it happen. We are driven by our passion to do things differently and make a real difference to your business. We have invested in building the right team and continue to improve our own methodology so we can keep improving the work we do for our clients.
Welcome to Three Piece Marketing. We are approachable, curious, fearless, creative, and ready to challenge what’s currently being done to find a better way forward.
Good marketing needs a reason to work.
Our model finds it by identifying what makes your brand valuable to the people you need to reach.
That intersection defines where your brand can make the greatest impact.
The Role Of Strategy
Creative execution without strategic direction is just pretty art. See the thing is, there has never been more that businesses can do with their marketing with AI helping accelerate delivery. But what should you actually be doing? That is our job. Our digital experts get under the skin of your business, your customers and the market you want to reach. We analyse your existing marketing performance, customer behaviour and market data to understand what’s working, what isn’t and where the opportunities lie. We challenge assumptions and use those insights to determine where your marketing efforts will make the greatest impact. This works to give us set strategy in place that will achieve your marketing goals. And because our experts stay involved through execution, that direction carries through to the work itself. That’s how we take you from insight to impact.
Brand Archetypes
In developing your strategy, one of our key goals is to identify your communication platform. A core component is to identify what your brand stands for, and how it should be represented.
The role of brand archteypes is pivotal to defining this. Not only does the right archteype help you and your team stay consistent and know who your brand is, but it helps identify how you should approach the market and what you need to consider.
Meet the Team
Our Marketing Aficionados
If you’re ready for potent marketing results that challenge the status quo and that garner your audience’s attention, let’s work together.
Get StartedQuestions, answered.
3PM works best with businesses that realise something needs to change in the current marketing strategy and are open to having their thinking challenged.
Broadly speaking, if you fall into any of these buckets:
1. You are doing plenty of marketing but cannot see what is driving the results in your campaigns, content or marketing channels
2. Your marketing has stopped delivering leads, enquires or engagement it once did and you want to understand why
3. You have a strong product service but the market does not fully understand it. One of our clients, Remedial, came to us with the same problem, see how we solved it here
4. You have started using AI to help with your marketing but the results have not lived up to your marketing
Or if you just know your business could be doing better and you need an experienced outside view, we are here to help.
Yes! The way we work with businesses can vary depending on what is needed.
3PM can help define your strategy and manage execution through social media and or paid channels.
Ultimately, we want to understand what capacity already exists and work with you to provide the expertise you do not have in-house
Absolutely! We worked with one of our previous client, OOLIO, in this set up. We stepped in as Interim Marketing Manager managing a team across Australia.
We worked with the C-Suite to understand the business objectives, develop a comprehensive roadmap and help up-skill the team. Fractional marketing works well when some capacity already exists within your business, but the team needs direction to move it forward.
Step 1: Our experts get under the skin of your business, customers and market, combining experience with data-backed insights to challenge assumptions and uncover the real opportunity. We use a proprietary analysis tool to really dig into your business
Step 2: We turn insights into evidence-led strategy; finding the meaningful intersection between what your brand can credibly own and what your customers genuinely need.
Step 3: We build a commercially focused communication platform that defines who we need to influence, what we need them to think or do, and the messages most likely to change behaviour.
Step 4: We translate the strategy into an actionable marketing plan, determining the right channels, activity and investment to achieve your business goals.
Step 5: We measure performance against clear KPIs, using real-world data to continually refine, optimise and improve the impact of your marketing.
We built 3PM to give businesses access to experienced marketing expertise, backed by a team that can execute across strategy, creative and digital.
Where a conventional agency is typically engaged to deliver a defined set of services, our model allows us to operate more like an extension of your marketing function. We can help set the direction, challenge the decisions being made, and provide the expertise needed to move the business forward, while our broader team has the capability to execute against it.
That means you can use 3PM differently as your needs change e.g., strategic counsel, fractional marketing leadership, additional capability for an internal team or end-to-end delivery.
Our Thinking
Ready to engage your customer base and compel them to engage?
