Clark Murphy Print

Our Vision for Clark Murphy Print

Clarke Murphy Print came to us because the business was doing great work, but the digital experience was not helping them grow or representing them the way they were evolving. 

Very early on, we identified that the problem was translation. CMP could explain their services clearly in a meeting, but the website was written as if the visitor already understood print. The issue we identified through conversation was that most visitors don’t.

When a site makes your visitors think too hard, many will leave and contact the next supplier. Three Piece Marketing was there to change that.

After discussions we helped the client understand the true job of a website: it wasn’t there to “show what we do,” it needed to reduce confusion, build trust and convert.

Implementation Plan

Before we touched a single pixel, we got the direction right. After the initial meetings, we built a roadmap that clarified priorities and sequencing, and the first move was obvious: the website needed to lead the charge. From there, we delivered the work in two phases so CMP could launch quickly now and scale smartly.

Phase 1: What Went Live

With the roadmap completed we designed and launched the core website experience with one clear goal: conversion with ease. 

CMP now has a website that looks and feels like a market-leading print partner from the first moment.  In essence, the visual design builds confidence by showing capability at a glance. But as importantly as looking great, the website has an information architecture that makes sense and which drives people to the right place quickly, whether they know exactly what they need or they’re starting from scratch.

Broken into clear sections, site content is able to do more of the heavy lifting, helping people move from browsing to action with far less hesitation. This means CMP’s standards become obvious before a single phone call happens. 

Under the hood, we set strong SEO foundations built to keep compounding website visibility over time. This has resulted in the website becoming a consistent pipeline asset rather than a static online presence. 

Today, organic search related entry to the site accounts for almost 55% of all traffic, a figure that the client could only dream about before.

Phase 2: Web-to-Print / Direct-to-Print Capability

In our initial discussions we understood that delivering the website was only one part of the equation. With big aspirations and plans, Clarke Murphy Print are aiming to change the print industry. 

Into the next phase they are looking to facilitate much more direct-to-print access for clients, not only speeding things up, but removing ambiguity. Phase 2 will build on the foundation and introduce a more scalable future state through third-party integration that enables customers to log jobs directly across a range of print products.

This direction is part of the roadmap and supports CMP’s longer-term shift toward a smoother, more self-serve ordering experience. 

The result will be a model that:

• Reduces friction
• Makes quoting easier
• Delivers a modern customer journey that matches CMP’s real-world capability

What working together looked like

Twelve months after the project was delivered, we are still working with CMP providing website support and Search Optimisation. 

Reflecting on the project and the work we did, it is obvious that the success is due in no small way to the hand-in-glove approach we took. We know digital strategy and the client knows their industry. By working together and trusting in the expertise of the other party, we have delivered a site that is exceeding client expectations. 

We’re excited to stay alongside CMP as they keep growing.