Fox Logistics

Building a Recognisable Brand

For over 30 years, Fox Logistics, based in Florida, has been working to change the status quo within the freight industry. Their focus on sustainable ground, air, and ocean shipping services for businesses of all sizes has redefined industry standards. They prioritise cost-effective, on-time deliveries, enhance supply chain visibility, and actively reduce carbon emissions. Seeking to bolster their digital presence, Fox Logistics partnered with Trust Relations, a US-based PR firm, to amplify their unique mission.

Crafting a Brand in Tune with Sentiment

Conversations with Fox Logistics’ leadership uncovered their exceptional focus, attention to detail, and unwavering commitment; things that set them apart in the industry.

The client did not want to be a me-too player, rather they wanted to be a brand that stood out. Our approach steered clear of generic stock imagery and clichés.

We harnessed their existing colour palette, prominently featuring their bold red as the primary colour. Line drawings became core visuals, accurately representing Fox Logistics’ identity, offerings, and capabilities. Collaborating closely with the client, we fine-tuned these drawings to align perfectly with their brand identity.

What we Achieved

With the new brand direction and key messages in place, website development commenced. Trust Relations were provided a keyword map which they injected into compelling site content – both aiding user understanding and bolstering SEO

A core requirement presented to us by the client was the ability to pull in a live stream from a job-listing website, ensuring that at all times, all vacant positions were being given the coverage they required to ensure the best candidates were reached.

Ultimately, what we delivered was a user-friendly, easily navigable website which enables visitors to quickly access essential information and find what they need. We incorporated a robust media section, allowing Fox Logistics to showcase media coverage, share news, and convey information through articles. This not only enhanced user experience but also leveraged improved SEO strategies.

In summary, our collaboration with Fox Logistics has transformed their digital presence. We aligned their brand with their unique qualities, enhancing their ability to connect with target audiences. The new website effectively communicates their mission, improves searchability, and showcases their achievements.